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Dispatched from the UK in 3 business days When will my order arrive? Prof Dr Christoph Burmann. Prof Dr Manfred Kirchgeorg. Home Contact Us Help Free delivery worldwide. Description Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer's purchase intention.

This study is the first to provide a conceptual basis of observers' behavioral reactions towards organizational complaint handling in the context of social media and to empirically bester binare option broker the effect of the two most resource-intensive response options of compensation and explanation.

With the help of a profound experimental design, the author detects strategies on how strategische optionen der markenfuhrung companies should respond towards negative online customer strategische optionen der markenfuhrung in order to increase the observer's purchase intention and the hotel company's return on complaint management.

Product details Format Paperback pages Dimensions x x Bestsellers in Hospitality Industry. The Airbnb Story Leigh Gallagher. Kitchens Gary Alan Fine. Ritz and Escoffier Luke Barr. Event Management Jeff Strategische optionen der markenfuhrung.

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Other books in this series. Repositionierung Von Marken Christian Feddersen. Strategisches Mehrmarkencontrolling Mathias Kullmann. Absatzmittlergerichtetes, Identitatsbasiertes Markenmanagement Philip Maloney.

Strategische optionen der markenfuhrung Markenfuhrung Christiane Springer. Back cover copy Strategische optionen der markenfuhrung Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer's purchase intention. Ines Nee received her PhD at Prof. About Ines Nee Dr. Book ratings by Goodreads. Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book.

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Level of course unit Bachelor. Year of study Fall Semester when the course unit is delivered 5. Number of ECTS credits allocated 2. Name of lecturer s not available.

Learning outcomes of the course unit After completing this course, students will have a comprehensive insight into the basics of marketing and the process of marketing planning. The theoretical and practical understanding of the various marketing tools and their application gives students the ability to operationalize the marketing strategy through the use of the instruments of the marketing mix. Mode of delivery face-to-face. Prerequisites and co-requisites Business and management 1.

Recommended optional program components none. Course contents Basic principles of marketing Strategic marketing - basics - Content of a strategic plan - The role of marketing Markets and their research - Marketing environment - Customer behaviour - Market research Basic strategic options - Relationship-Marketing - Market segmentation and positioning - Competition analysis and strategies Marketing-Mix 4 or 7 Ps - Product - Price - Promotion - Place Marketing controlling. Recommended or required reading Kotler, Ph.

Strategische Positionierung - Grundpfeiler des Marketings in komplexen und dynamischen Umwelten. DBW, , Heft 2, S. Marketing und Vertrieb, Oldenbourg, Grundlagen des Marketing Weis C. Planned learning activities and teaching methods Presentation Discussions Case studies. Language of instruction English. Work placement s none. Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.